Who we are

Shane Frith portrait (centered)
Shane Frith Founder & CEO
An experienced entrepreneur, with a strong history in developing apps. Originally from New Zealand where he founded SuperCyberStore, one of New Zealand’s first online retailers. Also founded EzyOrder, one of the first payment apps for smartphones in the United Kingdom.
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Steven Ford Founder & CTO
Has worked in the technology space for 20+ years in the City developing large scale risk management systems for a range of organisations. In 2020, he founded Conical - a startup to simplify and improve the quality of software releases. When not writing code or evangelising improving the quality of software he can be found on the rugby pitch coaching the U6s.
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Alex Sergent Founder & COO
Has worked for the BBC as a Broadcast Journalist covering business and politics news across national radio, tv and online. In 2010 founded leading production company Catch Creative who have worked with big name brands including Diet Coke, Barclays and Absolut Vodka. Featured in Forbes as a tech entrepreneur and also a government advisor (MoJ) having previously worked for a former cabinet minister.
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Nick Brainsby Founder and General Counsel
Lawyer, MBA and PE investor. After a stint as a policy advisor for the UK Government he joined a large City firm to practice in the field of corporate restructuring. In 2010, he co-founded Pemberton Capital, an investor in UK SMEs and now a director of a bakery in Scotland, which is a national supplier to the major UK supermarket chains as well as a director of a startup marketing company.
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Ben Kendrick
Ben Kendrick is the VP of Content Strategy at Static Media and former Content Director of Screen Rant, CBR, and Collider. He is a veteran journalist, film critic, and member of the Denver Film Critics Society as well as the Online Film Critics Society - with over 15 years in the industry and work referenced, cited, or syndicated on CNN, Wikipedia, Huffington Post, Rotten Tomatoes, IMDB, Yahoo, and Business Insider, among others. Through a love of film and a cutting-edge understanding of SEO he led Screen Rant for over a decade: growing the site from a small start-up to a massive publishing platform, serving 4m+ visitors everyday.
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Elaine Harris
Elaine is a retired EY Global partner, where she specialised in Media & Entertainment, Technology and Consumer Products. She resides in London, previously working in the US, France, Japan and Russia. She currently focuses on investments and serves on the boards of technology, film, West End/Broadway and wine companies. She serves on the National Board of the American Film Institute and Gratitude America.
Nick Hussey
Nick Hussey
A Chief Operating Officer/MD, with extensive experience in board director and senior management roles. An experienced project director, broadcast and stills producer, with proven ability to innovate and implement new systems in challenging environments, combined with strong creative and client management skills. Over 30 years in Brand Advertising agencies, including Mother, McCann World Group, JWT and Havas.
Diyana Rashid
Diyana Rashid Marketer
With a global marketing masters and a bachelors in business management Diyana has a huge passion for business and learning! Her favourite comfort show is friends always an episode for any occasion.
Matilde Salvetti
Matilde Salvetti Marketer
Matilde is a recent graduate with a passion for books and entertainment. Her favourite genres are fantasy, romance and sci-fi.
Haeun Lee
Haeun Lee Marketer & Web developer
With experience in digital marketing, Hanee is interested in making data-driven decisions, such as utilizing search keywords analytics (SEO). Alongside her marketing work, she's also building this website.